WE’RE ALWAYS HALE ‘N HARDY
IN NAME AND IN ATTITUDE
By 2013, my sons, Josh and Troy, along with my partner Carl Cohen, were struggling to name our latest venture. We were developing products and services that would disrupt spill control methods, offering vast improvements in environmental, health, and safety for heavy mobile industries.
WE WERE RACKING OUR BRAINS FOR A NAME, BUT NOTHING STUCK. UNTIL I REMEMBERED PAP’S SIGNATURE PHRASE.
One night, I scribbled “Hale ‘n Hardy” on a notepad and went to bed. When I woke up the next morning, I knew what to name our new company.